How to find low competition keywords for SEO?

When your client, or organization enters a new marketplace, or launches a product or website, you want to rank high in the search engines. Low competition keywords are also known as the "low hanging fruit" in SEO. This article will discuss what these keywords are and how to find low-competition keywords. The following questions will help us answer these questions:

1. What is low-competition keyword?
2. What factors determine the level of keyword competition?
3. Why is it important to use long-tail keywords?
4. Where and how can I find low-competition keywords?

This article will help you find keywords with low competition and to use them to your advantage.

Let's get going!

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1. What are low-competition keywords

Let's begin at the beginning. Low competition keywords are search terms with less competition in search results. This makes it easier to rank for these keywords in Google. It is important to avoid keywords with high search volumes. Instead, you should use keywords that offer higher potential for ranking in the short-term. These search terms are often ranked at the bottom of the results list, with very few backlinks or domain authority. We will explain this in a moment.

2. What is the level of competition for keywords?

Ok, we have the definition. What determines the level of competition keywords have? These factors are what distinguish low and high competition keywords.

Keyword difficulty

Keyword difficulty is the first thing to consider. The most common way to represent keyword difficulty is on a numerical scale of 0 to 100. This shows how difficult it is for a particular keyword to rank among the top 10 Google search results. You can find this keyword difficulty score in many SEO-tools. In this case, we will use Ahrefs. Ahrefs calculates a keyword's KD score based on the average number of backlinks that the top 10 search results have. A backlink is a link that links to your website from another website. A high KD score means that there are many backlinks. A lower KD score means that there are fewer backlinks. The KD-score is a measure of how difficult or easy it is to rank among the top 10 keywords.

Domain authority

Google gives domain authority a number between 1-100. Google will show the most relevant search results for each search. This metric is used by Google to determine the relevancy of a website in relation to a topic. In other words, how authoritative they are. Google rates domains based on their backlinks. More backlinks equals more authority. High domain authority for a keyword can mean it is more difficult to rank for it on Google. Google will rank domains that have high authority in a particular topic higher than those with low authority.

Backlinks

Keyword difficulty is a measure of the number of backlinks. However, it does not take into account backlink quality. There are several criteria that can be used to determine the quality of backlinks.

• Relevance of the page and domain linked to your topic
• The authority of the page and domain linked
• How the link is used on the page
• The anchor text is the text to which the URL is linked
• Status: Follow vs. Nofollow

Search intent

The Keyword Difficulty Score is only the beginning. It's not enough to assess how competitive a keyword is. It is important to create content that aligns with your target audience. The type of content that you are creating should be searched for. There are four ways to categorize the intent of a searcher when they use google:

• Informational - The user is searching for information about a particular topic or field.
• Navigational A user is searching for a specific website or page.
• Commercial Onderzoekend A user thinks about making a transaction but doesn't know how or where to start.
• Transactional The user can make a transaction

It is crucial to know what intention a searcher has when they use certain keywords. Find out more about search intents here.

3.Why are long-tail keywords so important?

Keywords with long-tail terms are keywords that have 3 or more words. They are more specific than keywords with just 1 or 2 words. Because they are less searched for and have less content, long-tail keywords have lower competition. It's a smart move to search long-tail keywords for low competition keywords. These keywords tend to have lower competition. As these keywords are more commonly used, the common thought is to create content that addresses high-volume keywords. This means that less content is needed to be written for long-tail keywords, making it easier to rank in the top 10 on Google. People who use long-tail keywords do so for a specific reason. They are actively searching for information, products or services and are now further along their search journey.

4.How and where can I locate keywords with low competition?

1. Brainstorm

Begin with a brief brainstorm. Consider the search terms that your target audience might use to search for information on Google. We are not looking for specific keywords or sentences yet, but broad topics. You might sell accessories and computers online by thinking about five to ten.

• Computer
• Laptop
• Macbook
• Imac
• Hard Drive

2. 2.Creating a keyword list

You can then use various tools to generate a list of keywords, such as Ahrefs Keyword Explorer and Keyword Magic Tool. These tools will help you generate keywords that are relevant to the topics you have chosen. These tools will generate lists of keywords that are related to your topic. These tools can also show you the level of competition, which you can use in order to filter out keywords that are too general. To analyze the keywords, you can use the four indicators mentioned earlier in this article. A keyword that has a low KD score may not necessarily have low domain authority. Remember to align your content with the needs and interests of your target audience. We recommend checking backlinks when creating a keyword list. Quality does not necessarily mean quantity.

What next? You can use KeyWI to start keyword-clustering. You can get results quicker by using keywords that are low in competition.

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